Whether you’re a seasoned beauty fanatic or simply stuck in a rut looking for something new, frustrating shopping trips are now the thing of the past with Lust have it!. Nicci Herrera is the brain-child behind the beauty lifesaving service, which offers some of the world’s top brands to people’s door to trial – helping you cut through the clutter

Lust have it! is a convenient and cost-effective way of introducing beauty fanatics to an array of premium beauty brands from haircare, cosmetics and skincare, to sample without buying the full size items. For a small membership, the latest products are sent to members direct, saving you the frustration of sifting through endless products on department store shelves.

How it works

Nicci brings a deep passion for the Australian beauty industry, having worked in beauty for over 20 years; she now extends her strong industry knowledge onto her valued members.

Nicci says: “From many years in the beauty industry, I knew first hand of the lack of awareness for many people of the variety of products in the market, and was constantly being asked for more information by my clients and insider tips. Bringing together a box of cosmetic and beauty product samples, strictly screening quality, and giving women what they wanted met with instant market acceptance.”

 “My service aims to not only help educate people on the right products, but also allows them to experience the latest premium products on the market, without feeling overwhelmed by choice in store and paying for full sized products that they don’t like”

“I’m so passionate about beauty and especially showing women (and men), what great products are out there, not the stuff you find in the supermarkets, or things that will send you broke, just high quality, niche treats that will make you look and feel fabulous.”

Mumpreneur, Nicci Herrera started the online beauty box service in July 2011, out of sheer frustration with the lack of information and education available to everyday consumers on premium beauty items. In April 2012 grew considerably when it took over operations of their competitor – Glossy Box.

In July 2012, Lust have it! launched it’s first quarterly LHI! Men’s box. And in September 2012, launched the LHI! Eco box aimed at a more environmentally conscious consumer.

Premised on discovery and experimentation, Lust have it! aims to increase consumer confidence through trial and education. Among the many quality brands that Lust Have It represent include: Lancome, Decleor, BioEffect, Dermalogica, MD Formulation, Giorgio Armani, Keratase and Laura Mercier to name just a few.

Lust have it prides itself on bringing members up-to-date information on all things beauty, which includes regular articles from their expert contributors.

About the founder – Nicci Herrara

Nicci, so desperate to enter the world of beauty, started working in a local salon in Sydney on Thursday nights and Saturday mornings in exchange for treatments.

She was hooked, and breezed through a Diploma of Beauty Therapy and worked up the ranks as a passionate student and advocate for the industry. Welcoming the 2000′s, the decade of “cosmeceutical” treatments, Nicci was thrilled as instant result facials were her favourite new service.

Through the years Nicci has owned and managed salons and day spas and knew her love of these treatments and commitment to customer satisfaction was recognised when offered a role as a business development manager for Intracueticals Oxygen Infusion (aka Madonna Facial).